Responsibility as part of our core business
Throughout the Group we adopt internationally recognised customer protection principles. These principles guide all employees in conducting our core business of providing responsible financial services to our customers . Integrating this set of principles in our daily operations supports us in building constructive long-term customer relationships while adding value to our customers and other stakeholders. These principles include:
Socially responsible initiatives
In addition to adding value by offering access to financial services; we also provide additional benefits to our customers and their families through specific socially responsible initiatives that are undertaken directly by our Group companies. The overall aim is to help customers of the Group to improve their standard of living.